Behind the Scenes at Tim Francis Marketing

by Tim Francis on September 3, 2013

Below I lift the secret veil on a crucial part of Tim Francis Marketing.

I am very picky when I choose a new staff member, and if they aren’t on-board with what I explain below, we might as well break up immediately.  It’s crucial my teammates and I see eye-to-eye on this crucial perspective.

Listen in the podcast player, read the transcript, or watch the video of me speaking today’s lesson.  All options can be found below.

Podcast:

Video Version:

Part 1/2

Part 2/2

Transcript:

We’ve all had the experience of being stressed out by work.  Been really frustrated when nothing seems to move forward.  The “To Do” list is just as long when you left work as when you get there.  Or maybe even longer.

And what about all those mistakes being made over and over again.  Needless mistakes that cause friction with co-workers.  Missed orders, forgotten documents, incomplete contracts, UGH.

And those mistakes really piss off customers, so they call you and tear a strip off you.  It sucks when things slip through the cracks and customers get really disappointed and even mad.  Worst of all is when someone else makes a mistake, but then you get ripped apart by your supervisor or by a customer.

NO FUN.

But the damage doesn’t end there because after work you go home, and there’s a good chance your “bad day” will spill over into your home life.  From time to time you might blow up at your family, although most often it’s much more subtle than that.  You seem distracted when your kids are telling you about their day, you feel unreasonably irritated by your partner, and you simply just aren’t “at your best” for those people you care about most.

And all of this adds up over time.

Stress is a chronic, insidious killer in modern day life.  When you lose sleep replaying the day’s events your body doesn’t recover like it could.  When you find yourself taking sleeping pills or drinking more coffee than you should, these are all chemicals unnecessarily running through your veins.

And maybe you don’t experience anything as dramatic as a heart attack, and maybe you aren’t faced with high degrees of stress very often, but all those little frustrations can – and DO – add up over time.  Frustrations that truly don’t need to be there.  Stressors that really could be eliminated if everyone just did their job right…

Now, what if we could change all that?

What if we could eliminate 95% of mistakes?  What if we could:

  • Eliminate quality problems that cause customers to get mad, call us, and rip us apart?  And replace it with joyful customers that are super happy, showering us with appreciation every time we see them?
  • Significantly reduce friction between you and your co-workers?  Instead of you being disappointed with them, you can work together with solid, good vibes all the time?
  • Get rid of the gross fat that slows you down in your day, replacing it with lean, effective, powerful and fast procedures which literally make you FEEL forward motion and success in your day-to-day life?
  • Getting rid of those unnecessary mistakes and stumbling points, it just makes sense that your work life would improve:
  • Because we have room in our day to consider improvements and new opportunities, we spend way more time growing, improving, and being creative instead of constantly putting out fires
  • Because things are smooth with our teammates, we can appreciate them for all of their good qualities instead of being frustrated with their shortcomings
  • And When work is over, instead of feeling drained and unavailable to your loved ones, you’ve got motivation and momentum from another successful day, giving you energy to shower on your loved ones
  • And to everyone you touch in your life, you become a role model of what it means to be successful at work, inspiring them to be their best too.

Yes, my friend, there is a way…

THE TIM FRANCIS MARKETING 5-STEP SUCCESS CYCLE

5 Steps to Making Your Job an Inspiring, Exciting, Energy-giving, and Profitable Place to Earn a Living.

At Tim Francis Marketing, it’s how we get “better together” and are perpetually going to higher and higher heights as a team.  It’s what allows us to constantly get bigger, faster, stronger, and also smoother, more profitable, and more enjoyable.

The backbone of the Tim Francis Marketing 5-Step Success Cycle is this idea:

When every single team member
is doing every single task
the absolute BEST way we know how to do it,
the same precise way every single time,
problems and negativity melt away
making room for positivity and exciting opportunity
It JUST MAKES SENSE.

Think about it.  If every single team member is doing every single task the absolute BEST WAY we know how to do it, problems and negativity will melt away making room for positivity and exciting opportunity.

When we do this, problems that used to occur every day are nearly eradicated, happening maybe once a month.  And when they DO happen, instead of being a heart-stopping crisis, they’re now little speed bumps we easily handle.

Here are the Five Steps:

…of the Tim Francis Marketing 5-Step Success Cycle:

Step 1: Find your biggest “headache” task

  • Identify tasks that aren’t working as well as they should. Start with the worst offender: what comes up over and over again, and causes the most headaches?

Step 2: Figure out the BEST way to fix this task

  • Brainstorm and compare notes with others who do this task to find the BEST of the BEST way to get the task done with high quality and efficiency.

Step 3: Write out a step-by-step procedures of the BEST way, and get it
approved by a supervisor

  • Write out the exact step-by-step procedure needed to execute that “BEST WAY” each and every time. Once written, get this procedure approved by your supervisor. Supervisor will share with affected staff.

Step 4: Follow this new procedure RELIGIOUSLY and RIGOROUSLY

  • Because we know this is the BEST WAY to get this task done, commit to following this written procedure the EXACT same way every single time.

Step 5: Constant and Never-ending improvement

  • Constantly look out for further improvements to all tasks; freely share your suggestions with your supervisor.

Outside Observers Will Probably Say:

From the outside looking in, it may seem insane to be so committed and passionate to our systems and documentation.  Friends, Family, Competitors may say things like:

  • whoa, that seems like way too much work
  • wow, I would never want to be controlled by a machine like that
  • that sure sounds like it stifles creativity
  • that must really slow down everything

This Couldn’t Be Further From the Truth:

Imagine a Traffic Circle in Pakistan.  No structure, no rules.  Everything is crippled in a chaotic gridlock.  Cars are honking after getting cut-off by a donkey.  Bikes weave in and out of traffic.  Everyone is yelling at each other. with donkeys cutting them off.

No structure, no guidelines, no rules = CHAOS = nobody gets anywhere.

Now imagine the highway systems of Canada and the United States.  Lots of structure and guidelines.  Because of that, we’re able to quickly and easily speed to our destination, often surpassing 100 km/h or 65 mph.  Smooth, uninterrupted, great flow.  We can thank the structure of driving – the laws, bylaws, and best practices of driving we get taught.

As you can see, structure actually allows us FREEDOM, allows us SPEED, and gives us the change to be CREATIVE and GROW.  The guidelines take care of the basics – to make sure everyone’s moving in the same direction, and then each individual can pursue their goals with greater velocity.

With so much at stake – literally your happiness, fulfillment, and the ripple effect on your friends and family – I remind you of the Tim Francis Marketing 5-Step Success Cycle:

Step 1: Find your biggest “headache” task

  • Identify tasks that aren’t working as well as they should. Start with the worst offender: what comes up over and over again, and causes the most headaches?

Step 2: Figure out the BEST way to fix this task

  • Brainstorm and compare notes with others who do this task to find the BEST of the BEST way to get the task done with high quality and efficiency.

Step 3: Write out a step-by-step procedures of the BEST way, and get it approved by a supervisor

  • Write out the exact step-by-step procedure needed to execute that “BEST WAY” each and every time. Once written, get this procedure approved by your supervisor. Supervisor will share with affected staff.

Step 4: Follow this new procedure RELIGIOUSLY and RIGOROUSLY

  • Because we know this is the BEST WAY to get this task done, commit to following this written procedure the EXACT same way every single time.

Step 5: Constant and Never-ending improvement

  • Constantly look out for further improvements to all tasks; freely share your suggestions with your supervisor.

My Promise to You:

If you commit yourself to this process, you’ve got MY WORD your business will be an energy-giver in your life, not an energy-taker like so many businesses are to their staff.

We will become so good, people won’t be able to ignore us.  Friends and family will be amazed with your zest for work, competitors will be baffled by our effectiveness, and our clients will be positively delighted by working with us.

WHAT we need is Systems and Procedures – that is the answer.

HOW we accomplish this is with the five steps I’ve shared here:

Step 1: Find your biggest “headache” task

Step 2: Figure out the BEST way to fix this task

Step 3: Write out a step-by-step procedures of the BEST way, and get it approved by a supervisor

Step 4: Follow this new procedure RELIGIOUSLY and RIGOROUSLY

Step 5: Constant and Never-ending improvement

Life is too short to be in an energy-taking work situation.

This method turns work into a real energy-giver in your life, and your life is worth it!

Through Tim Francis Marketing I’m excited to positively and powerfully impact your life.

Onwards and Upwards,

Tim :)

P.S. Leave your comments below. I do my best to read and reply to all of them…

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