You could be good at building websites, graphic design, SEO, Google Adwords or buying advertising. But that doesn’t necessarily mean you’re a marketer.
It’s not that these things aren’t an important part of marketing – they are – but building tools is not what a marketer does.
Listen to the podcast and see a few tips below.
A True Marketer is…
A real marketer is a Persuasion Engineer, whose number 1 role is to persuade and convert, which often means they’re dealing with the human element of getting stuff SOLD first and foremost. A true marketer is 80% salesman and 20% coder / graphic designer / programmer / any other technician.
A marketer builds and examines all sales funnels.
A marketer tracks traffic, conversions, and financials at each step of the sales funnel, then uses this data to adjust campaigns accordingly.
A marketer constructs sales pitches and therefore is usually a copywriter (or has strong copywriters ready at their disposal); yes this means asking for a sale in your marketing materials, both online and offline!
A marketer builds a marketing calendar to execute.
A marketer ensures there is always follow-up, upsells, testimonial gathering, success story case studies.
Marketers Maximize Persuasion
A Persuasion Engineer doesn’t push specific tools, they think about SALES first.
- What makes the product/business unique and superior to its competitors?
- Who are we selling this to?
- What’s the problem we’re solving
- What credibility can we weave into our marketing materials
- How can we make each offer SO GOOD prospects can’t say no?
Only once all of this is sorted out, then – and ONLY then – does the Marketer take a look at which media or tool is best to use. Some cases it might be a website, others it might be direct mail piece or TV infomercial.
Check out the podcast for more details.
Onwards & Upwards,