Five-Second Headline Test

by Tim Francis on May 24, 2013

One of the biggest weaknesses of small business marketing is a lack of obvious difference from competitors. How are your ads?

This is the 5-Second test to find out:

If you can put your name on a competitor’s ad, or put a competitor’s name on your ad… and the ad is still true… customers will see you as equals and make their decision only on whoever’s cheaper.”

Also, if your headline is:
– the name of your company (very common)
– bland
– non-existent

…you are losing substantial money that could be easily won with a better ad.

Case in point:


I discuss this more on my iTunes podcast, called the 1000% Marketing podcast. Check it out if you like. It’s been a Top-rated business podcast for a few months now.

Tim :)

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