This presentation presents the “Marketing Waterwheel”, developed by yours truly.
I was seeking a way to integrate many important concepts into one easy-to-understand diagram that included:
- Traffic Generation
- Lead Capture and Conversion
- Prospect Nuturing
- Sales Conversion
- Customer Nuturing
- Sales principle of “Know – Like – Trust”
- Sales princple of “The 5 Power Disqualifiers” (credit: John Paul Mendocha)
- Repeat sales
….how the heck does all of this fit together on one diagram?
The solution I’ve developed is called – drumroll please – the “The Marketing Waterwheel”.
I think the presentation above – of the Marketing Waterwheel – does a pretty solid job of putting all of this marketing and sales horsepower into one simple diagram. The above video also includes case studies and real-world examples to show you the real-world application of the Marketing Waterwheel.