Google Adwords has been known to make grown men cry and unceremoniously rip the carpet out from (otherwise really smart) marketers.
So let’s talk about some pros and cons of Google Adwords…
Important Principles Google Adwords helps with:
> Source of Traffic (Visitors to your Website)
> Invaluable Market Insights that May Improve the Direction of Your Entire Business (I mention an example in the podcast above)
> Testing Headlines, including split-testing
On the bad side, it can be really tricky to learn.
But – HAVE NO FEAR – I know how you can quickly learn the basics so you can swagger into a market armed with a few key insights.
It’s Perry Marshall’s book, the Definitive Guide to Google Adwords.