Today we’re going to look at a real-world advertising techniques for small businesses.
I grabbed my local newspaper and randomly picked an ad to analyze. I give you my exact thoughts on how we could improve the ad. Theory is great, but it’s so much more powerful when applied to a sample advertisement from the real world.
Check out the podcast below (audio). Scroll down to see the sample advertisement in question, and to also see the 5 points of Dr. Glenn Livingston’s “Golden Glove.”
Global Cell Ad
Dr. Glenn Livingston’s “Golden Glove”
1. Desperate Problem
2. Unique Promise
3. Overwhelming Proof
4. Irresistible Offer
5. Reason to Act Now
Onward & Upward!