Ad Breakdown – Global Cell

by Tim Francis on October 22, 2013

Today we’re going to look at a real-world advertising techniques for small businesses.

I grabbed my local newspaper and randomly picked an ad to analyze.  I give you my exact thoughts on how we could improve the ad.  Theory is great, but it’s so much more powerful when applied to a sample advertisement from the real world.

Check out the podcast below (audio).  Scroll down to see the sample advertisement in question, and to also see the 5 points of Dr. Glenn Livingston’s “Golden Glove.”

Global Cell Ad

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Dr. Glenn Livingston’s “Golden Glove”

1. Desperate Problem
2. Unique Promise
3. Overwhelming Proof
4. Irresistible Offer
5. Reason to Act Now

Onward & Upward!

Tim :)

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