“Deal Drunk” happens when you and I get so obsessed with a new opportunity our rational judgement goes out the window and we start making some… um… “interesting” decisions.
One particularly hilarious example comes from the CEO and owner of www.Vitamart.ca, Mark Holowaychuk. Vitamart is Canada’s largest online health store; through it Mark has sold millions is vitamins, protein, fish oil, and countless other supplements.
Back in 2005 Mark saw an opportunity to get a “steal of a deal” on shaker cups.
17,000 shaker cups on his front lawn!
Listen to the story, told personally by Mark here….
Mark is a really bright entrepreneur. For a great education on customer service, go and buy something from his online store, www.Vitamart.ca, and watch, listen, and experience what happens….
Onwards and Upwards,