What is a good email open rate? What is a good click-through rate?
A fascinating article posted by MailChimp, answers this question exactly. They scanned more than 570 million emails delivered by their system, broken down by industry, to reveal that open rates vary from 13% – 29%, and click-through rates of 1% – 8%.
I think it’s important to remember that the key factor to whether an email gets opened or not is the subject line. This isn’t depdendent on industry or email marketing provider (MailChimp, AWeber, Infusionsoft, etc.), but rather by the skill of the copywriter that is writing the subject line in the first place.
How do your open-rates and click-through rates compare? See the specific results of the MailChimp reserach here: Email Marketing Benchmarks By Industry.